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Personal Brand and Student Portfolio

PORTFOLIO OF STUDENT WORK

Past. Present. Future.

Writing for Business Communication and Social Media

Fall 2023

In this coursework, I focused on analyzing current and past advertising and marketing campaigns for a specific brand. Through research and strategic thinking, I developed effective solutions and creative strategies to improve the brand's overall performance. See the results of my project in my portfolio below.

I specialize in crafting engaging and informative content tailored to different mediums and audiences, such as writing in AP Style and incorporating my personal brand. Whether you need a compelling blog post or a thought-provoking op-ed, my expertise in AP style ensures that your content is clear, concise, and effective. Check out my recent projects above to get a sense of my style and approach.

Introduction to Advertising

Fall 2023

Student Work

Click the icon to view the pdf file:

SWOT Analysis

In conducting a SWOT analysis for Coach, I gained valuable insights into both the brand’s positioning in the luxury accessories market and the practical application of strategic analysis tools. I gained proficiency in applying the SWOT analysis framework, which allowed me to critically evaluate both internal and external factors affecting a brand. I learned to assess market trends, consumer behavior, and competitive landscapes. Additionally, the exercise improved my ability to identify actionable strategies for a brand to leverage strengths and opportunities while addressing weaknesses and mitigating threats. This process helped me better understand brand positioning, competitive analysis, and strategic brand management.

Argumentative Debate

I was tasked with developing an argumentative speech on an assigned topic The assignment required me to choose a position to arugue and research both sides of the topic, then construct a persuasive speech that effectively communicated my position. Key components of the speech included a strong thesis, logical structure, and the use of rhetorical appeals—ethos, pathos, and logos. The live presentation helped me refine my verbal communication and delivery techniques, improving my confidence in presenting arguments persuasively and handling audience questions or challenges.

Social Media Audit

I worked with a team to conduct a detailed analysis of the Scranton Area Community Foundation's social media platforms. Based on our research and findings we developed the social media audit for the non profit and presented a slide deck to its staff.

“Life itself is the most wonderful fairy tale”

Hans Christian Andersen

Who am I?

Only the Best

I'm a junior at the University of Scranton majoring in advertising/public relations with a minor in social media strategies. I'’m driven by curiosity and a desire to constantly learn and grow. I love tackling challenges head-on and believe that every experience is an opportunity for growth. As a student, I've honed my ability to collaborate well with others and multitasking while maintaining a strong academic record. I'm particularly passionate about creative hobbies and cooking in my free time which has allowed me to pursue my personal brand rooted in creativity and authenticity. I thrive in a collaborative environment that encourages me to innovate new ideas and contribute my skills and values to create something meaningful. Having navigated unique coursework and projects, I have developed the skills to stay focused and motivated in any situation.