CAITLIN HANNAN'S PORTFOLIO
PROJECTS
My Professional Journey
I created this SWOT analysis in a Logical and Rhetorical Analysis class. The course work focuses on the principles of logic and persuasion, target audience analysis, and explores the role of mass media to influence audiences. Additionally,
learning to create effective written and oral arguments to persuade a target audience.
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In short, the course teaches students to develop critical thinking skills and learn how to apply these skills in making sound judgments when presented with persuasive messaging
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This assignment is an example of a SWOT analysis for a brand that I chose to analyze in their current state.
This is the final presentation that was devloped with my team of peers to present our audit of the Scranton Area Community Foundation's social media. This project devloped my skills using hootsuite, canvas, google analytics and social media monitoring.
